77. Navigating Bold Moves: From Midlife Crisis to Midlife Click with Kristen Rocco, Bold and Noteworthy Marketing
Joining me in the incredible episode is Kristen Rocco, who specializes in bold and noteworthy branding — a theme that resonates deeply with my own journey into more vulnerable, authentic business practices.
Kristen and I first crossed paths at a networking dinner, and it was instantly clear that we shared similar values and experiences. Today, we explore the concept of the "Midlife Click" versus the midlife crisis. Kristen brought this idea to the table, exploring how significant life transitions can lead to powerful moments of clarity and transformation rather than crisis.
We also unpack the nuances of branding, the importance of aligning your business with your personal values, and how to make bold moves that resonate with your core identity. Kristen’s approach to marketing focuses on building nurturing relationships between brands and their audiences, a philosophy that has significantly influenced my own branding experiences.
Lastly, Kristen shares the "Bold Moves Recipe," a framework she’s developed from her own experiences and those of her podcast guests, which includes understanding your desires deeply, leveraging your relationships (the 'who'), and taking decisive action.
This episode is for anyone standing at the crossroads of a significant life decision, contemplating their next big move. Whether you’re an entrepreneur, a corporate executive, or someone exploring your next chapter, there’s something in this conversation for you.
For more on Kristen’s work and to dive into the world of impactful branding, visit KristenRocco.com. And for those of you new to the podcast, welcome to the table. This is where we have the conversations we’re all dying to have and make the bold moves we’re all dying to make.
Thank you for joining us at The Leaders Table. Remember, your journey is as significant as the destination. Embrace it, and make your next move boldly.
Time Stamps:
01:11 Diving into Midlife Crisis vs. Midlife Click
02:43 Kristen Rocco's Journey: From Corporate to Bold Entrepreneur
04:26 The Power of Branding and Making Bold Moves
07:10 Introducing the Bold Moves Podcast and Its Impact
11:06 Unpacking the Midlife Click Phenomenon
16:54 Research Insights: Midlife Crisis Revisited
23:21 Navigating Career Transitions with Courage
27:12 Unlocking Curiosity and Energy Shifts
28:32 Embracing Change and the Power of Coaching
30:11 The Entrepreneurial Leap: From Layoff to Launch
31:01 Building a Bold and Noteworthy Brand
34:08 The Midlife Click: From Crisis to Clarity
39:24 Defining Success on Your Own Terms
41:52 The Power of Alignment and Bold Moves
46:41 Connecting and Sharing Bold Stories