Why Founders Fall Apart Right Before Closing

As a guest of John Marsh on the “Power Exit Podcast”, Diana talks about the emotional realities business owners face during a sale and why ignoring feelings can derail decisions, relationships, and even deal outcomes.

She explains how high performers are often conditioned to override wellbeing, leading to anxiety, burnout, and “achievement addiction,” and why big transitions like exits surface fear, regret, imposter syndrome, and shifting identity.

She encourages owners to cast a clear vision for what they want from an exit, build the right support team, and manage the pressure of “too many voices” from advisors.

Practical tools include holding fear as normal, using a “both/and” mindset, grounding through breathing, and asking what you’re proud of to regain perspective and clarity for life 2.0.