I was speaking with a very successful Account Exec and we got onto the subject of stress.  I realized as we were talking that she believed that stress was working for her. That stress was not inevitable but a necessary and part of business growth.  Yes as a culture, really since the industrial age, we think stress is a growth hormone for our business or for sales growth. We think that our business is doing well because we are pushing, stressing ourselves to the top. You don’t have to look far to see this belief in our culture playing out.

Is this stress engine working?  I think not. WE ‘think’ it is but our health, our energy, our well being, is perhaps saying something different.  What if there is another way to grow without all of the stress?  A way that creates more business AND serves the business builder and even the client in a better way.  

I believe there is, hands down. 

Because what I thought to ask as we left our call was, “I’m curious, do you feel this stress when you’re in the middle of serving clients?”  “No not at all,” she answered. And there you have it. 

This is the magic.

When we are focused and solving issues for clients, serving clients, we are working in our zone of genius.  We are tapping our creativity, our problem solving part of our mind. We’re confident, and we’re usually pretty dang calm.

What if spending more time in your zone of genius WAS the way to growth?  What if you didn’t have to DO all the things, or attend ALL of the events or WIN all of the deals.  What if you could breathe in for just one minute and spend more time in your zone of genius.  

There is only one way to do it and that is to see what you’re thinking when you’re serving clients and what you’re thinking when you’re trying to sign on new clients.  Play with me here, try an experiment. Identify what you are thinking when you are in the middle of a GREAT client engagement. What are you thinking about yourself, about the work you are doing in the world?

Now, intentionally choose that thought when you are going about your day and meeting new potential clients, when you’re networking, when you are speaking to colleagues, when you’re writing, when you are on calls with customers.  

Watch closely to see what that creates and after the end of a week of thinking this way on purpose, if you feel less stress.

I DO believe that we have an opportunity to love our work on purpose and let go of the intentional stress we create when we think it should be hard and intense.

Try this on and let me know if you have questions or think I have totally lost my marbles!!!

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